Parties happy the shoe industry succeed merge Switzerland outdoor brand PL2

In recent years, continuously heat along with outdoor games market, more and more spring state athletics thing brand sets foot in outdoor thing realm in succession and hopes to pass to rob to have to subdivide the market breaks through siege in the vigorous profession competition day by day.Among them, spring state a shoe Qi formally completed for procuring Switzerland outdoor brand PL2 recently, military advance outdoor thing market.
Complete the procure of is send the joy(Fukien) shoe industry limited company.The industry insider means that in recent years, people pay attention to day by day to health along with the exaltation of living standard, more and more satisfied taste city disturbingly noisy and the person of work pressure, start joining the row or column of outdoor games, the outdoor activity becomes the what people favored recreational new way in modern era.This circumstance, aroused the consumption need of outdoor games sharply increment, the outdoor thing market quickly gets into "gold" sale to expect.
Asian sporting goods and vogue exhibition(ispochina) hold hands the national business information center of China releases of 《2010 the middle of the years, country outdoor vogue sporting goods development in the market report 》 suggest, in 2010 our country the outdoor vogue sporting goods is in the national point in the large retail price business enterprise sell together compare increase 30.2%, compare the common athletics thing retail price sum 15.6%ly and increase soon Gao Chu's 14.6 percentage points.Because the outdoor vogue sporting goods sells rapid increase, the outdoor vogue sporting goods also presents forer the growth of showing the Zhao at athletics thing the specific weight that market has.In 2010, whole country point large retail price business enterprise the outdoor vogue sporting goods retail the sum retail in the athletics thing sum in the specific weight had promote 6.1 percentage points and reach to 19.9% than 2009.Divide city to see, 2, 3 sales in the line city's increasing is sooner obviously high than a front-line city and increase soon to attain 60.1% and 45.5% respectively, comparing 20.7% of front-line city Gao Chu is a lot of.
In addition to the temptation of prospect amplitude in the market, the pressure from exterior is also one of the reason that parts of spring state business enterprises turn to fight an outdoor thing market."In recent years, some pre-eminent athletics thing brand sale outlet the bottom sink and start encroaching upon quota in the market of originallying possessed the small and medium enterprises gradually.Since then produce the challenge of area from the other domestic, also let spring state the business enterprise originally possessed of some advantages lose gradually.The business enterprise only passes to subdivide a market and rob to have a quota, so as to beg existence."Parties happy the marketing director general distance of company Be bright to say.
In fact, since several year agos, overseas the merger have been that the spring state run by private capital is economic hot a topic of the argument.After Anne of 2007 steps on city, the company enounces to have the plan to procure foreign well-known brand.Time gets into 2009, Anne steps chief operation the officer depend on a life time wise mean while accepting reporter's interview,Some will stick with the old faithfuls like the adidas rasta while others will look for the more stylish shoes like the Changa or the Tataga procure before being international up the row the well-known brand of row still keep being the target that Anne steps, and having already had brand into the view that Anne steps.Tread(China) limited company especially moreover chief executive officer the D ripples of water revealed while accepting a medium interview that the target brand that procure the plan of foreign brand, but procure may come from Europe.At that time industry guess, European brand treading to procure especially might be a bacterium treasure(UMBRO) and Di much more second Na(DIADORA) or other some well-known outdoor brands.There were still rumours to say, another an Euro-American and well-known brand love the Wei is second(AIVA) the state once becoming spring exercised the target that the brand procured.Still having of"scandal" happen with oversea brand at that time nine herding king.
Though rumours continuously, at that time successfully carried on the spring state business enterprise of oversea merger can be said to be precious and rare.Every housewife have the responsibilty of keeing the kitchen clean and beautiful, the Cheap Nike Shoes will help you become a good wife.In August,This is a family it shares alongside the likes of adidas superstar 2 Mid Premium Navy White 2009, Anne steps the harbor hands over release to announce to declare, all of it support subsidiary company motive force to spend CNY 357,700,000 and hk$50,000,000 to procure 100 respectively beautiful international hold of some ownership of a shares with acquire 100 upscale sport vogue brand"thin joy" China trademark use right in beautiful underneath Italies and particularly camp power.
According to reveal, this time parties happy shoe industry to the procuring of Switzerland outdoor brand PL2 belong to "completely procure" very"thoroughly", not only obtain its trademark ownership and management right, return machinery equipment income bag in.
Several year agos why, some spring Qis with opposite and strong real strenght bent on"the overseas copies a bottom plan" has no end realization, or finally fail to carry out to completely procure?Industry personage said that the price is a key, "after all procure well-known international brand to need to expend huge funds".However, the parties is happy shoe industry completely the procuring LP2 also lifted for spring state business enterprise to come to:"Reminbi appreciation makes the oversea merger cost of business enterprise lower."

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