The big wasp holds hands children's shoes brand in Wenzhou to seek industry to gather cluster to repair with each other

Recently, big wasp athletics thing limited company underneath brand the big wasp and children's shoes brand Doraemon in Wenzhou became a strategy cooperation colleague.Is a strategy cooperation brand, both parties will integrate respectively in child's athletic shoes and the production advantage on the shoes and form a resources to repair with each other.Instead of more common Louis Vuitton shoes operating systems the iPad adopts the same operating system as the iPhone

It is rare but happens to have a counterpart.Darling dog news in the market reveals, also already small with children's shoes brand in Zhejiang the strong son reaches agreement;And thin gram of also positive secret and river Zhe some well-known kid shoes business enterprise talks, have already hoped at first half year of become cooperating a colleague.

Along with the development of local children's shoes market, more and more children's shoes brands start trying a "the knot is to the son" method and make up to across category product short plank.In their eyes, this not only is a brand the foundation start of transformation seller particularly, more is a brand the complete image molds of important link.

The ideal cooperation in the assumption, in the fulfillment again meet what kind of problem?How actually the Yang is long to avoid short?Actually how handle?This text will suggest for you providing just some little.

This guest:

Chinese child thing research general secretary Chen Shu Qing in the center

Big wasp athletics thing limited company general manager D double wave

The front group of Zhejiang Doraemon vice president to far tiger

The vogue(Fukien) shoe take limited company marketing director general Liu Peng Rong

The industry gathers cluster to repair with each other

Reporter:The Jin river's children's shoes excels a development, production athletic shoes, but the river Zhe business enterprise excel to do a shoes,he shox shoes is one of the most colorful shoes in the Nike 'Mid-size' dunks family hence both parties carry on "special features" commutation, and develop in the product production up provide technique and production ability each other.How do you treat this phenomenon?Is its reason where?

Chen Shu Qing:These two years, the local children's shoes market competition turns worse, the children's shoes business enterprises are actively expanding product line, the increment brand earnings noodles, this is also the important sharp weapon that promotes brand function.But, children's shoes business enterprise big part start the foundation is weak, the funds chain isn't strong, Be different from adult's shoe so, so make use of different industry advantage in the district, look for to stick a card factory house,lacoste shoes are considered a glorious beacon of intelligent design. can reduce risk, help to push brand category perfect progress.

タグ：shox shoes