The gram draws up to cut down the discount rate gross profit rate or will promote to 40%

Report according to the harbor Mei, the gram athletics(01968) earned more 30.9% to 822,000,000 dollars(Reminbi, next together) last year and approached expectation upper limit in the market, the chief executive officer allowed ambition China to mean while accepting an interview, and the company plans in 2-3 years and promoted the gross profit rate to 40%.

Report according to 《economic newspaper 》 in Hong Kong, the gram athletics(01968) earned more 30.9% to 822,000,000 dollars(Reminbi, next together) last year and approached expectation upper limit in the market, the stock price went against city to rise 2.4% to hk$5.04 yesterday.Chief executive officer allows ambition China to mean while accepting an interview, the company plans in 2-3 years and promotes the gross profit rate to 40%.

In January order will lift price's 5% to 10%

"The gross profit leads 40%,he shox shoes is one of the most colorful shoes in the Nike 'Mid-size' dunks family is our targets."Allow ambition China to point out, the cost soars range to lie this year 5% and 10%, company in order to pass on cost, have already ordered meeting price markup's 5% to 10% in January;In addition, gram as well the plan give in next year's reduction the dealer's discount rate, draw up is adjusted into 60% by 62%, however still under consideration.The gram gross profit led to 38% and rose about 0.5 percentage points yearly last year.

In order to control cost, the gram will as well increase self-producting ability, the point develops two new factories in Jiangxi and Fukien.Allow ambition China to anticipate, the shoe Lyu always produces to reach to this year 10,000,000 pairs of, then reach to 15,000,000 pairs for 2012-2013 years.Instead of more common Louis Vuitton shoes operating systems the iPad adopts the same operating system as the iPhoneThe gram totally sold shoe Lyu 21,700,000 pairs last year and at present self product the proportion as 39.5%.

Together the store sale shrinkage draws up to add 800 stores

In addition, the list store profit ability weakens and as well sees the important reason of thin sport for market.Allow ambition China to anticipate, this year together store sale growth range or is 10%, 13.1% increased shrinkage a little bit last year many.But lately set up shop number is then 800, although was slightly1,000 to slightly have decrease a little bit last year,will enlarge the proportion of 90 square meters above big stores.

Allow ambition China to be candid in saying, retail store profit ability to really descend.Take store rental as an example, continuously rented rental last year the markup reached to 30% to 50% on the average, far super sale growth speed, "before may a store earn 100,000, two stores earn 150,000 now."

Basketball realm"deep ploughing" anticipates to win the same profession at running

However, allow a surname to think, rental's soaring still is canning control inside the scope, the company will be higher than 600,000 retail price stores to carry on a subsidy to the rental according to the certain proportion.He continuously calls that dealer's setting up shop to intend for don't have as well to obviously weaken, "we lately opened 1,000 stores last year ......Otherwise where are these people ?"

Though the market has been querying to exercise a brand development prospect, the gram still believes firmly to win the same profession at running.lacoste shoes are considered a glorious beacon of intelligent design.Allow ambition China to mean, many brands in the market are all in need of "instruction thought", but gram has been insisting internationalizing route, and deeply plough in basketball realm thin make, be biggest for company of a little bit bright, in the future as well know"work well oneself".The company at present just aggressive thing color NBA new talent makes a spokesperson and hopes the label Be considered to at the same time the United States sets up to keep to"next Jordan" camp store to promote brand image.

タグ：shox shoes

コメント 1

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ぶっちゃけテキトーにやっても月30万越えとか余裕だし(笑)

もう仕事辞めて、これ一本で食ってくわ！！！！(*￣ー￣)v
http://q2qqz6t.fukushima.coresy.net/q2qqz6t/
by 某ドカタ (2011-04-01 17:40)